I bet it’s hard to be taken seriously when your name sounds like a Disney Channel sitcom…
Okay, so apparently Lodi is a place, and not just the first half of a Snoop Doggy Dogg lyric. At any rate, Lodi Rules are the guidelines vintners must follow in order to be considered ecologically acceptable. They are, of course, intended to improve the quality of the surrounding ecosystem and the quality of the wine itself.
Now, I’m not personally an oenophile, but it seems strange that that sort of thing would even be necessary. I mean, what sort of terrible things could you do to the environment while growing grapes? There are of course, stories about wine made with antifreeze, but I’m pretty sure that’s just a joke from cartoons about alcoholics.
Ah, as I read a bit further, I see that there is an certain amount of pesticides allowed by Lodi Rules guidelines. Which will teach me to start writing a post before reading the second paragraph of a two paragraph Wikipedia entry.
So it’s purely optional, but if you’re rated as Lodi Rules compliant, you get a neat sticker you put on your label… which, I don’t know, maybe wine drinkers are impressed by that sort of thing. Beer drinkers tend to not give a shit.
I’m not saying that wine drinkers are more morally conscious or anything like that; I’m just heavily implying that they know how to read…